From the 70° anniversary to Transport Logistic in Munich, passing through a special collaboration.
This year, although not yet over, has already given us unforgettable emotions, satisfaction and recognition beyond all expectations. We celebrated past successes, invested in new projects and shared our founding values with the community, to which we have always been closely linked. Here are three stages that will remain imprinted in Lanzi’s history.
A big celebration for our 70 years
You don’t blow out seventy candles every day. This is why last May 10th, on the occasion of such an important anniversary, we wanted to bring together and thank employees, collaborators, suppliers, customers and institutions. A moment of participation, joy and gratitude towards the people who contributed to the growth of the company, on an economic and social level.
When it all started, in 1955, Lanzi was a small goods handling business, still marginal in the Italian panorama. Today, after three generations, it is a benchmark for national road transport, logistics and European intermodality.
A commemorative logo, created by those facing the future
Despite the broadening of our horizons, we never forget where we started: establishing relationships with the realities of Parma means honoring a culturally extraordinary territory. With this in mind, we actively collaborate with high schools in the city, such as ITIS Leonardo Da Vinci, offering female and male students the opportunity to approach the world of work.
So, to best celebrate our 70° anniversary, we chose to rely on the creative minds of the Liceo Artistico Paolo Toschi in Parma, inviting them to rethink the logo for the occasion. The result was a fresh, modern and original design: the concrete demonstration of how essential it is to involve the new generations not only on an operational and strategic level, but also in the construction of identity and visual communication.
In the heart of Europe, as protagonists
From 2 to 5 June we took part in Transport Logistic in Munich, the leading international trade fair for the logistics, transport, supply chain and IT sectors. For the first time we were present with a stand entirely designed by Lanzi: an experience as challenging as it was rewarding.
The event allowed us to gather new contacts, consolidate the corporate image in the sector and reaffirm, even among colleagues and established partners, a professional reputation founded on reliability, transparency and trust.
Looking to the future, we want to continue to chart a path of conscious choices, innovative solutions and constant commitment to quality.
